At 9:00 AM on July 24th, the annual Beijing/Shanghai International Transportation Engineering, Intelligent Transportation Technology and Facilities Exhibition (Intertraffic China 2023), after being suspended for one year due to the pandemic following the conclusion of 2021, finally officially opened at the Shanghai World Expo Exhibition & Convention Center. Known as the "weathervane" of China's transportation industry technology, the Shanghai International Transportation Exhibition has become an important platform for numerous companies to showcase their strengths, attract investment, and plan for the future.

For exhibitors, the international transportation exhibition offers only a few days of prime display time. Those who can seize the initiative amidst fierce competition, those who can stand the test of time, and those who can achieve lasting success are more likely to gain widespread attention and make a name for themselves.

With its outstanding performance in brand, products, and business model, TATU Highway Group has once again become the focus of attention both inside and outside the industry.

At this exhibition, TATU Highway Group, with the largest outdoor booth and the most distinctive indoor booth, especially its outdoor booth which occupied most of the outdoor exhibition area, showcased many large-scale equipment unique to this exhibition that is capable of leading the road marking industry to leapfrog development. As the only domestic road marking company invited to participate in the opening ceremony, TATU Highway Group occupied the C position for brand exposure at the exhibition.

After the exhibition began, TATU Highway Group's massive array of road marking equipment, resembling a mountain, showcased its latest technological achievements—rarely seen in the industry both domestically and internationally—from the world's first multi-functional hot-melt marking vehicle to two related hot-melt ride-on marking assemblies, the globally patented continuous multi-functional hot-melt marking vehicle, and the full range of hot-melt ride-on marking machines. Inside the exhibition hall, TATU Highway Group's numerous high-quality small and medium-sized road marking devices suitable for various scenarios, along with the industry-first "Global Road Marking" digital marketing platform, perfectly demonstrated TATU Road Industry's nearly thirty years of unwavering commitment to solving industry pain points, enhancing customer experience, and pursuing sustainable development.

Innovation is fundamental, and products are paramount. At this year's trade fair, TATU Highway Group presented a "two-in-one" exhibition format, showcasing its technology and products outdoors and its concepts and models indoors. Through professional explanations, hands-on experiences, video presentations, and interactive activities, attendees gained a multi-faceted and in-depth understanding of TATU Highway Group's globally leading technological innovation and brand extension capabilities.

Global Road Markings Network is a comprehensive digital marketing and interactive platform built by TATU Highway Group, which has focused on the road marking industry for nearly 30 years. It leverages TATU's long-standing advantages in globally leading road marking product technology R&D, intelligent production of road marking paint, modern road marking equipment manufacturing, comprehensive supply base construction in five major urban clusters in China, and its excellent reputation in the domestic and international road marking industry. The platform covers direct sales of road marking products, direct sales of road marking raw materials or components, self-trading/transaction management of used products, road marking construction projects and information release/transaction management, peer exchange and interaction, and road marking construction skills training.